PPC6 min
Stop optimising to the wrong conversion
Most accounts we audit are bidding toward a form view, not a qualified lead. Here is how to find out which one you are paying for.
Prakash SoniJul 2026
Blog
Notes From Inside the Accounts
Tests we ran, structures that held up, and the ones we abandoned.
PPC8 min
What a good Performance Max asset group looks like
Splitting by margin instead of category changed ROAS on three accounts this quarter. The structure we settled on.
Prakash SoniJun 2026
Email7 min
Five flows before you send a single campaign
Welcome, cart, browse, post-purchase, win-back. Build these first and the calendar becomes optional.
AryaSol teamJun 2026
Email5 min
Deliverability is a list problem, not a copy problem
Pruning 22% of a list raised revenue per send. Why engagement suppression pays for itself.
AryaSol teamMay 2026
Web9 min
The four page elements that move conversion rate
From 60 landing page tests: headline specificity, form length, proof placement, and load time. In that order.
AryaSol teamMay 2026
Analytics6 min
Reconciling ad platform revenue with your CRM
Platforms over-report. Here is the monthly reconciliation we run so the board sees one number.
Prakash SoniApr 2026
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